营销思维与动态技术是SEO优化的关键

摘要:SEO优化 首先这是一个动态行业,不像HTML语言就不一样,HTML语言你学会了,那就是真的学会了。真的是很多年都没怎么变化的。但SEO这玩意儿不一样,搜索引擎是随时向前进的,我们...

SEO优化首先这是一个动态行业,不像HTML语言就不一样,HTML语言你学会了,那就是真的学会了。真的是很多年都没怎么变化的。但SEO这玩意儿不一样,搜索引擎是随时向前进的,我们SEOer只能紧紧的跟着,这样才致于不落伍,在这个行业生存下来。  

SEO个人觉得是一门特别结合的技术,要懂的东西太多了,因为围绕这个技术上下游戏的东西太多了。而这些因素对我们网站都是有影响的,比如你的品牌推广做的好,天天有人搜索你网站的品牌词来到你的网站。这说明你的站点是有固定用户群体的,这种网站通常搜索引擎给予的权重是较高的。其实每个网站都应该向品牌站点进军,只有这样的网站未来的发展才会越来越好,不至于被百度降权。而不是看着有些SEO操作人员把几个主关键词做上去之后成天就无所事事了,殊不知把几个简单的主关键词做上去你的网站离真正的成功还远着呢?  

SEO重要的一个技术是要懂得营销,像营销也是一个很大的话题,也许值得每个人以一生时间来探讨的大话题。其实现在营销对于SEO的影响已经是越来越大了,由于初会化媒体的出现标志着我们已经来到了社交时代。而最近百度分享可以统计到各项数据了,相信百度分享的各项功能也日趋成熟,随后这些数据就会用于排名中。如果一个很会做营销的人就会通过各种渠道提升自己网站的知名度,把自己公司营销出去,并建立知名度美誉度,形成一个固定的粉丝群。如果你能利用营销做到这一点,其实很多东西就水到渠成了。  

上图为:SEO优化的深层技术

网络就是把线下的东西搬到线上了,大家看微博,那些粉丝多的人还不都是在线下知名度极高。然后一玩微博大家就自然成为他线上的粉丝了,当然这还只是讲到营销,还有策略类的,我们新站跟老站竞争我们有什么优势,我们首先得寻找这个行业未被满足的用户需求,那些未被这些老网站满足的用户需求就是我们这些新站快速崛起的机会。如果我们需要做的这个关键词用户需求被满足的很好的时候,这时候我们就需要寻找一种差异化的竞争策略,我们需要提出新的质疑,然后进行新的引导,使那些老网站不再拥有不变的竞争力度,只有通过这种差异化的竞争策略,我们才能不断在竞争中取得优势地位。  

思路决定出路,相信大家对这句话很熟悉。笔者也是深有感触,跟大家讲讲感触在哪里。很多SEOer都觉得自己很苦逼,怎么别赚的钱那么多,而自己赚的钱这么少。难道真的是我比别人技术差多少吗?难道真的是别人比我工作的时间长吗?个人感觉并非是这些,我记得在某次SEO聚会上,有人拿下一个订单上千万的,提成估计至少十几万。人家做的那些关键词根本就竞争不激烈嘛,而我做淘宝客把一个近两万指数的词做到百度首页,一个月千把元钱,多大的差距啊,什么叫思路大家看出来了吧。你要找到你这个行业里流量变现来钱最快最多的是什么,SEO最具有价值的流量一定是电子商务。做SEO你为什么没有赚到钱你想想吧。  

SEO是一门很综合的行业,我讲的是下游比较多,因为下游的变化很多,很多东西是值得我们一生去努力学习的。比如上游一些建站方面的知识,你花一年的时间去学,学会了估计一辈子也不会忘记的。所以上游戏这些死技术是不存在什么变数的,所以没什么可说的,而最重要的是下游这些不断变化,不断前进的新东西才是真正有价值的东西。大家在做SEO的时间眼光放长一点,再放宽一点,这样就会看的更全面一点,别认为SEO就那么几个东西。其实你离高手还差的远呢?希望做SEO的朋友永远保持着一颗学习的心态。文章内容由口口香石锅鱼原创分享,希望大家对学习SEO有一个新的认识。

英文译文:

SEO optimization first is a dynamic industry, unlike HTML, HTML language you learned, that is really learned. It really hasn't changed much in many years. But SEO is not the same thing, search engines are always moving forward, we SEOer can only closely follow, so as not to lag behind, in this industry to survive.
SEO personal feeling is a special combination of technology, to understand too much, because around this technology up and down the game too much. And these factors have an impact on our website, such as your brand promotion is good, everyday someone searches your site brand words come to your site. This means that your site has a fixed user base, which is usually given a higher weight by search engines. Actually every website should march towards the brand site, only such website will be better and better in the future development, not to be downgraded by Baidu. Instead of looking at some SEO operators to do a few main keywords all day after doing nothing, do not know how to do a few simple main keywords on your site is far from the real success?
An important technology of SEO is to understand marketing, like marketing is also a big topic, perhaps worth everyone's lifetime to explore the big topic. In fact, the impact of marketing on SEO has become more and more large, because the emergence of new media symbolizes that we have come to the social era. And recently Baidu can share statistics to the data, I believe Baidu shares the various functions are becoming mature, and then these data will be used in the ranking. If a very good marketing person will be through a variety of channels to enhance the popularity of their website, marketing their company, and establish a reputation, forming a fixed group of fans. If you can make use of marketing to do this, many things will come true.
The above is the deep technology of SEO optimization.
The Internet is to move things off-line to the online, everyone watch the micro-blog, those fans are not all very well-known offline. We have to find the unmet user needs of the industry first. Those unmet user needs of the industry are ours. The opportunity for the rapid rise of new stations. If we need to do this keyword when the user needs are well met, then we need to find a differentiated competition strategy, we need to raise new questions, and then conduct new guidance, so that those old sites no longer have the same level of competition, only through this differentiated competition strategy. Only in this way can we gain an advantage in competition.
The way of thinking determines the way out. I believe you are familiar with this sentence. The author is also deeply moved to tell you where the feeling is. Many SEOer feel that they are very hard pressed to earn so much money and earn so little money. Is it really how much less skilled I am than others? Is it really that people work longer than me? Personally, that's not true. I remember at one SEO party, someone took an order of tens of millions, and the Commission was estimated to be at least a hundred thousand. People do those keywords are not fierce competition at all, and I do Taobao nearly 20,000 index words to Baidu home page, a month a thousand yuan, how big the gap, what is the idea you see it. If you want to find out what is the fastest cash flow in your industry, the most valuable traffic of SEO must be e-commerce. Why don't you make money by doing SEO?
SEO is a very comprehensive industry, I am talking about more downstream, because downstream changes a lot, many things are worth our lifetime to study hard. For example, some upstream station building knowledge, you spend a year to learn, learned to estimate a lifetime will not forget. So there's nothing to say about these dead technologies in the game, and the most important thing is that downstream these constantly changing, constantly advancing new things are really valuable. Everyone in doing SEO time vision a bit longer, a bit more relaxed, so that you will see a bit more comprehensive, do not think that SEO on a few things. In fact, you are far away from the experts? I hope that friends who do SEO will always maintain a learning mentality. The content of this article is shared by the original story of the stone fish, and I hope you will have a new understanding of learning SEO.

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