2018-10-16 18:06
很多的中小企业都意识到了网络营销的重要性，但网络营销效果普遍低下，原因何在？专业的河北国旭网络营销公司又是如何提高转化率的？
一、博客或论坛——最便捷的网络营销方式
微博是当前互联网最热门的概念之一，其前身就是博客。国内提供免费博客平台的服务商数不胜数，大家可以选择比如新浪、搜狐、百度等。笔者建议注册多个博客地址，同步更新，从而最大程度上发挥博客营销效果。博客营销是指企业通过博客的方式与顾客进行交流，并推广特定产品或发布消息的网络营销方式。
博客营销的方式很多，可以在名人博客投放广告，或借助名人推荐产品的形式进行传播。还可以在企业内部组建博客营销的团队，进行有针对性地病毒营销，刺激顾客购买欲。
论坛营销是利用论坛的超高人气，可以有效为企业提供营销传播服务，尤其是在一些行业性论坛，营销效果往往超乎意料。而由于论坛话题的开放性，几乎企业所有的营销诉求都可以通过论坛传播得到有效的实现;其开放性也往往会成为论坛营销的致命伤，稍有不慎容易被其他人群起攻之，也容易遭到竞争对手的诋毁。
论坛营销是网络营销中最容易开展，也是转化率最低的一种方式，在论坛设定话题和引起话题讨论无疑是最直接的办法。论坛营销需要企业长期不懈的坚持，才能发挥出真正的价值。一旦在某个行业论坛，具备了足够的威望和信任度，便可以轻松获取源源不断的客户和商机。
论坛可以结合文字图片、视频等多种方式，而且行业论坛本身聚集了大量的目标客户群体，可以在第一时间内将企业产品推广信息以各种形式传达出去。互联网上不少轰动事件，也都是通过论坛营销传播开来的，足以证明论坛营销的强大威力!
上图为：快速提高网站转化率的方法
二、企业客服工具——快速提高网络营销转化率
没有一些合适的客服工具，即使网络营销投入成本再大，网络营销转化率也会非常的低。如何让客户第一时间内联系到企业，如何更便捷的让客户了解更多关于企业产品的信息，如何获取更多潜在客户的信息，是企业网络营销应该重视的问题。
一些业网站，往往只留下了一个固定电话号码，打过去还经常无人接听;甚至有的企业网站留下的是手机号码，让客户很难产生信任感，从而错失商机。如何提高网络营销转化率?让客户愿意主动联系我们，才是关键!客服工具的重要性不言而喻。
三、网站统计系统——了解、分析、跟踪网络营销效果
网站流量统计是中小企业网络营销必不可少的一个工具，通过流量统计系统，可以清楚的看到自己网站推广的效果，也是评估网络营销效果的重要凭据之一。
网站流量统计,是通过统计网站访问者的访问来源、访问时间、访问内容等访问信息,加以系统分析,进而总结出访问者访问来源、爱好趋向、访问习惯等一些共性数据，为网站进一步调整做出指引的一门新型用户行为分析技术。
英文译文：
Many small and medium-sized enterprises are aware of the importance of network marketing, but the effect of network marketing is generally low, why? How does a professional hbguoxu network marketing company improve its conversion rate?
First, blog or forum -- the most convenient way of network marketing.
Micro-blog is one of the hottest concepts in Internet. Its predecessor is blog. There are numerous service providers providing free blog platforms in China. We can choose such as Sina, Sohu, Baidu and so on. I suggest registering multiple blog addresses, synchronous update, so as to maximize the blog marketing effect. Blog marketing refers to the way enterprises communicate with customers through blogs, and promote specific products or publish news online marketing.
There are many ways of blog marketing, which can be advertised in celebrity blogs or spread by celebrity recommendation products. You can also set up a blog marketing team within the enterprise to carry out targeted virus marketing, stimulating customer purchasing desire.
Forum marketing is the use of the forum's super popular, can effectively provide marketing communication services for enterprises, especially in some industry forums, marketing results are often beyond expectations. Because of the openness of forum topics, almost all marketing appeals of enterprises can be effectively realized through the forum dissemination; its openness will often become the fatal injury of forum marketing, slightly inadvertently easy to be attacked by other groups, but also easy to be vilified by competitors.
Forum marketing is the easiest way to carry out network marketing, but also the lowest conversion rate of a way in the forum to set topics and arouse discussion is undoubtedly the most direct way. Forum marketing requires long-term and unremitting insistence of enterprises, so as to bring true value into play. Once you have enough prestige and trust in an industry forum, you can easily get a steady stream of customers and business opportunities.
Forum can be combined with text pictures, video and other ways, and the industry forum itself gathered a large number of target customer groups, can be the first time to enterprise product promotion information in various forms to communicate. Many sensational events on the Internet are also spread through the forum marketing, which proves the powerful power of forum marketing.
Two, enterprise customer service tools - quickly improve the conversion rate of network marketing.
Without some suitable customer service tools, even if the cost of network marketing is large, the conversion rate of network marketing will be very low. How to let the customer contact the enterprise in the first time, how to let the customer know more about the enterprise product information more conveniently, how to obtain more potential customer information, is the problem that enterprise network marketing should pay attention to.
Some corporate websites, often only left a fixed phone number, call the past is often unanswered; and even some corporate websites left a mobile phone number, so that it is difficult for customers to have a sense of trust, thereby missing business opportunities. How to improve the network marketing conversion rate? Let customers willing to contact us, is the key! The importance of customer service tools is self-evident.
Three, website statistical system - understand, analyze and track the effect of network marketing.
Website traffic statistics is an indispensable tool for small and medium-sized enterprises to network marketing. Through the traffic statistics system, you can clearly see the effect of their website promotion, but also an important basis for evaluating the effect of network marketing.
Website traffic statistics is a new kind of user behavior analysis technology which can guide the further adjustment of the website by statistic the visitor's visiting source, visiting time, visiting content and other visiting information, and then summarize some common data such as the visitor's visiting source, hobby tendency, visiting habits.
